Why Professional Graphic Design Is Important for Any Business

by Stean Bester

Why is professional graphic design so important for businesses?

Graphic design can be defined as an artistic profession or process that relies upon visual communication for the purpose of conveying information to a specific or general audience. 

In a market crowded with dozens of competitors selling the same product or service, the only way to stand out from the rest is with strong branding. The best way to keep a customer satisfied is by making the buying process easy. This requires a graphic designer. Good graphic design is a must for any business, not an optional extra.

A graphic designer works as a facilitator, creating designs that help the user accomplish a task. This could be anything from finding information to recognizing a brand. This is why web pages, logos, and print ads with poor graphic design aren’t as effective as well designed ones – they don’t help the viewer get things done. Sometimes, they even get in the way.

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Graphic Design Cape Town

Why Graphic Design Is Important for Any Business

by Stean Bester

Why should businesses pay attention to their graphic design?

In a market crowded with dozens of competitors selling the same product or service, the only way to stand out from the rest is with strong branding. The best way to keep a customer satisfied is by making the buying process easy. This requires a graphic designer. Good graphic design is a must for any business, not an optional extra. Read more

The Business Sense of Using Graphic Design

by Stean Bester
Many small businesses are cutting back and learning to do more with less, making strategic decisions when it comes to investing money in advertising and marketing. While there’s no need to spend big bucks on expensive advertising agencies or costly local TV spots, don’t cut your graphic design budget completely.

Now, more than ever, Graphic design makes good business sense but if your business does not have the budget to do this inhouse, we have you covered with our in-house team of creatives 
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3 graphic design apps

Top 3 Free and Easy Graphic Design Apps

by Stean Bester
Let’s face it, creating a beautiful design for your printing project is not always the easiest task. For most of us it can be especially frustrating if you are not a Photoshop genius. We have some great news – you don’t have to be a graphic design guru to create eye-catching designs.

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Designing and Printing with White

Designing and Printing with White Ink

by Stean Bester

Designing and Printing with White

The Xerox® Iridesse™ Production Press combines the value of highly automated, agile, digital production with exceptional image quality and amazing embellishment effects. This press makes it easy to unleash the potential of print and achieve remarkably brilliant results.

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Iridescent Printing Showcase

Iridescent Printing Showcase

by Stean Bester

Iridescent Print Sample

The new Xerox Iridesse Production Press makes it easier to achieve brilliant printing results with exceptional image quality and jaw-dropping embellishment effects.  Below are examples of what is now possible at Wizardz Print and Design Cape Town.

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Essentials of Effective Brochure Printing

by Stean Bester

Essentials of Effective Brochure Printing

With the technological advancements, our thinking and outlook towards life are also changing. Gone were those days when people had to start full fledged door to door campaigns and electronic or print media campaigns to make people know about their business.

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The Advantages of Brochure Printing

by Stean Bester

brochure printing

Brochures have become an extremely reliable business promotional tool that have been used for centuries in order to produce an effective communicative tool that will be enjoyed by audiences for many years to come.
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