Flyers and brochures are two common printed pieces of material used for marketing; however, a flyer and a brochure are not the same thing. Flyers and brochures excel at different kinds of marketing strategies, and the design considerations that accompanies these should be looked into.
We’ve never seen any formal rules that define the differences between Flyers and Brochures, but in our experience the difference is defined partly by their physical characteristics and partly by their intended purpose. Let’s take a look at the specifics of each format.
Once you establish the purpose of your next marketing campaign, you can decide whether you should opt for a well-constructed brochure or flyer. Head over to a reputable flyer printing service or a brochure printing service in Cape Town for the best result.