Many small businesses are cutting back and learning to do more with less, making strategic decisions when it comes to investing money in advertising and marketing. While there’s no need to spend big bucks on expensive advertising agencies or costly local TV spots, don’t cut your graphic design budget completely.
Now, more than ever, Graphic design makes good business sense but if your business does not have the budget to do this inhouse, we have you covered with our in-house team of creatives
It’s All About Graphic Design
Not convinced it pays to invest in the best graphic design services? Consider the cost of a bad design. Bad graphic design not only hurts your brand but also scares off potential customers. A good design instantly communicates important information about your business, products and services. Investing in design upfront may cost more initially, but you’ll save (and make) more money in the long run.
Here are five smart graphic design tips for your small business:
1) A timeless logo design:
Great logo designs don’t just build a brand; great logos ARE the brand. From outdoor signage and magnetic decals to business cards and letterheads, your logo appears on everything that your business does. The best graphic designers can design a logo that instantly evokes your business, creating an emotional connection with potential customers through the use of design elements like colour and typeface.
2) Large Format signage:
Professionally announce your place of business with an outdoor sign or window vinyl for your storefront. Advertise products and services any hour of the day or night. Reach hundreds of new potential customers daily without lifting a finger. Spending money on professional large format signage is a smart business choice. Just be sure to consult with a graphic designer and sign specialist to ensure that your design is easy to read, no matter how quickly traffic goes speeding by.
3) Vehicle graphics:
Don’t just drive your car, turn it into an advertising machine with vinyl window graphics or a full-body car wrap. In a crowded sea of advertisements, vehicle graphics instantly command attention. Unfortunately, bad graphic design and poor graphic application can turn your advertising machine into a sloppy looking vehicle. If incorrectly applied, your vehicle graphic could crack, bubble or peel after just a few months. Invest the money upfront and your graphic can last for several years while protecting your car’s finish from the elements. Talk about multitasking!
Custom stationery has its own appeal and significance adding that extra edge to your brand. Branded stationery such as business cards, notepads, pens and presentation folders; represents professionalism, impressing existing and new prospective clients. Investing in custom stationery design will certainly pay off whenever you meet a client or have a business meeting and hand over a business card.
5) Point of sale signage:
The fastest way to upsell or increase your sales is through point of sale signage. Rather than being a pushy salesman, let your signage doing the talking through powerful graphic design. A simple, clean design promotes your products, services and brand, providing the opportunity to upsell in group packages or other specials.
At Wizardz we host a wonderful team of super competent Graphic Designers to offer you a full design and layout service solution at an affordable price.
Visit our Graphic Design page for a quick quote.